For developers and project developers
New builds no longer sell themselves.
A brochure, a portal listing, a few viewings – those days are over. Today the outcome is decided much earlier: in the positioning, in the way buyers are approached, in whether a project is recognisable as a brand of its own. That is where we start.
Marketing
What we do for developers
No off-the-shelf appearance, no boilerplate from the last project. We develop a face of its own for every scheme – and provide the technology behind it that makes sales measurable.
Digital buyer management
Everything between notarisation and handover runs through a portal of its own: construction progress, deadlines, electrical and kitchen planning, finishes, special requests, documents and payment status. You see at a glance which unit is stuck – and every decision stays on record.
Live sales dashboard
Enquiries, viewings, reservations, notarised sales: you can see where your project stands at any time – without waiting for the monthly report.
AI-driven marketing
Audiences, adverts and messaging are analysed and sharpened continuously. The budget goes where buyers actually come from – instead of being placed once and then left alone.
A project brand with its own website
Name, logo, colours, imagery – and a dedicated project website with unit list, documents and enquiry flow. Your project appears as a brand, not as a line in a property list.
3D model with unit finder
A full 3D model of the building: buyers turn it, click into the floors and find their apartment themselves.
High-quality renderings
Architecture, outdoor areas, interiors. Buyers decide on something that does not exist yet – so they need to be able to see it.
Approach
In the end, a person decides.
Technology, brand, campaign – none of it matters if the decision is not made at the kitchen table. So what stands at the centre for us is not the apartment, but the person meant to buy it.
We listen before we present. What does this buyer really need, what is on their mind, what is holding them back? Answering those questions properly does not mean selling more, it means selling better matches – and that shows in the withdrawal rate as much as in the pace.
From more than 20 completed new-build projects we know fairly precisely where buyers drop out and why. That knowledge flows back into every project we take on.
Project development
The decisive choices are made before the building application.
New regulation, higher construction costs, thinner margins: development projects forgive far less today than they did a few years ago. What is wrong in the planning cannot be straightened out in sales.
What is permitted?
Development plan, § 34 of the German Building Code, density, setbacks, parking: we check early what the site allows – and what can still be negotiated with good arguments.
What will sell?
Unit mix, layouts, floor areas, outdoor space. Before the permit drawings we tell you which units the market will absorb and which will sit unsold.
What adds up?
Massing, number of storeys, access, underground parking. Small changes in the right place often decide the entire project margin.
We do not replace an architect – we bring the market’s view to the drawing table. What sells well later is decided in sketches and options, long before an application is filed.
The earlier we are involved, the cheaper changes are. On the model an idea costs nothing; in an approved plan it costs months.
Working together
Let us talk about your project.
Whether you are buying the site, in the planning phase or close to launch – the earlier we join, the more we can move. A first conversation costs you nothing but half an hour.
- Phone
- +49 176 84141207